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---- Pop-ups add new twist and become MORE intrusive


skibum - 1:33 am on Dec 21, 2002 (gmt 0)


The thing about this is that many agencies will pitch this crap to their clients. Oh, you gotta see the results of this, you'll get a 50% kick through rate to your site on the half page size popups, traffic will skyrocket! For our premier customers we work with a vendor that does full screen popups which brings the kick through rate to almost 100%. If only the visitor was given an electric shock, they'd stay on your site longer, but don't depair there's already a company working on that.

There are some big companies out there that actually do care about the negative experience this type of thing causes the end user. From my experience they tend to be the more grounded ones, they actually use the Internet sometimes. They stay away from it.

The ones that have cash to burn and just look at the bottom line financial and "kick through" (what a term?) numbers will buy these things all day long. Kinda like dumping your trash in someone elses neighborhood.

Maybe Google will figure out a way to knock sites that run these things out of the index.

[edited by: skibum at 2:24 am (utc) on Dec. 21, 2002]


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