Artashes - 4:57 am on Nov 29, 2002 (gmt 0)

I've looked around and I found this forum to be one of the best around in terms of the number of interesting people involved, smart posts and ideas being discussed! I myself very interesting in e-advertising, thus I could not believe I was missing all this fun!

Anyways, just wanted to say HI to all of you. I hope to stay here for a while and share ideas/knowledge, whatever intelligent comes on my mind. :)

HERE IS MY QUESTION(S)

Let's talk CPM method of advertising. I personally think that web site owners could still make profits selling banner impressions (not click-throughs). For that, which is very risky, they simply have to lower the rate so that it comes into direct competition with click results.

In my case, I have over 100,000 unique visitors and about 350,000 page views per month. I have lowered the CPM rate to almost $1 CPM in hopes that advertisers would find it "interesting" to try because the number of clicks is unpredictable and even 3-5 clicks per CPM would cover the cost of what they would have spent on pay-per-click search engine (same 1 dollar or more).

And if you look at the results - you'll still make more money than what Advertising Networks would have paid you (I quit three large Networks because I suspect they cheat - well, that's another topic).

However, no contracts have been made so far... and I don't know whether its good or really really bad... I personally sense the idea is still good, but would like to hear your opinion. Whether publishers like ourselves could break that iced period of no banner impressions selling.

Best.