GlynMusica - 4:44 pm on Nov 4, 2002 (gmt 0)

Offline advertising, what I've learnt.

1.Make sure all your ads are traceable, if it requires that they (the prospect) send something in the post, have them send it to a department that does not exist. And then log the account on a sheet of paper with the source being whatever magazine your ad appeared in. Equally do the same with a URL: subdom with a magazine name in the title and then run a stats tracker on that with a robots to stop any spiders. This will give you some kind of data to monitor effectiveness.

2. Going back a few years now, it seemed that most of the mainstream magazines were advertorials, accordingly more coverage for more money spent on advertising. Expect text and no-more for trying to get a freebie.

Hope that helps.
Glyn.