Tor - 2:30 pm on Nov 4, 2002 (gmt 0)

For example, if your product sale price is $10 and your conversion rate is 2 percent (100 visitors = 2 sales = $20 profit), you will break-even when your bid price is $0.20 per click

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I assume that you mean profit of $10 when you talk about sales price of $10? ;)