Learning_Curve - 8:37 pm on Nov 3, 2002 (gmt 0)

I've tested a lot of advertising for a regional product. In my particular situation, they ranked from most expensive to least expensive per action; direct mail (targeted), print (classifieds), radio (sponsored local NPR station), TV (local niche show), ads in local e-mail newsletters (not targeted), Google Adwords, and SEO.

The local e-mail newsletters met my cost per action. Unfortunately, there are very few local e-mail newsletters, I've only found three in my area that accept advertising. I wish there were a lot more of them.

AdWords, however, had an even lower cost per action.

(BTW, I couldn't get Overture to be cost effective for me! Maybe I should try it again.)