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fathom - 10:45 pm on Oct 8, 2002 (gmt 0)
buckworks hit the nail on the head The SEARCH isn't as important as the FIND.
Hi Newby and welcome to WebmasterWorld. Take a hard look at the user-friendliness of your pages and the quality of your sales copy.
Make sure your pages are lean, clean and fast-loading, and all copy is carefully proofread. Do some tweaking and testing to see if a change of wording, different placement of items on your page, etc. make a difference to your conversion rates.