softwareengineer99 - 11:12 pm on Aug 18, 2005 (gmt 0)

iVillage originally joined AdSense in 2003 and at that time it was a big deal for G as they were one of the major publishers.

IMO, iVillage is very targeted to its niche and among the top Internet properties.

I'm also reading that YPN aims to provide phone support to publishers. Phone support can be a big conversion factor for Y.

<added>
Couple months ago YPN may not have been a big threat. However, at the moment, I feel differently.

Did anyone catch this statement in a recent Y! Press Release

"With the completion of the deployment, Yahoo! Search Technology will power nearly half of all online searches in the U.S." - Yahoo!

Do you think Y can live up to their claim?