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---- iVillage to replace AdSense with YPN


calman - 3:52 pm on Aug 18, 2005 (gmt 0)


Thanks ShunT for the heads up on the article:

1) I notice that Dogster and Catster are presently still running Google AdSense. In a very brief look at the two sites, I did not see any evidence of any other ads. I can only presume that the change to Revenue Science is to come in the future.

2) The article makes a lot of sense. Many of the ads that Google serves on my site simply do not correlate properly to the interests of the audience even though they relate to the content on the page. In many other cases, the bot simply gives up attempting to determine the content of the page and does not serve up AdSense ads whatsoever. Hopefully, they will give some of the smaller publishers the authority to use the google_kw and google_kw_type attributes that are presently available only to larger publishers. I would definitely like to be able to send triggers to AdSense as to what ads to feed to certain pages. I know my audience. I also know that by doing this, I could increase both my own and Google's revenue. Possibly the new competition that they are facing will help speed up the process.


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