ShunT - 3:11 pm on Aug 18, 2005 (gmt 0)

Google's major publisher fall came with the leaving of two of their poster children (Dogster & Catster) for making money with Google's AdSense program (i.e. mentioned in google case studies, press releases and articles). They tried Revenue Science and as of recently decided to completely stop using Google. Their CEO wrote a very positive blog about RSI entitled "AdSense no longer makes sense to us": [spideysenses.com...]

You can also read this article from Adweek: [adweek.com...]

Makes for a good read. Adsense not only has to worry about just YPN.