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softwareengineer99 - 4:05 am on Aug 18, 2005 (gmt 0)
Article can be accessed here. I wonder whether other major publishers currently using AdSense will switch to YPN program especially since YPN has the highest min CPC rate.
AdWeek is reporting that iVillage will be replacing Google search and contextual advertising solutions with of Yahoo search and YPN solutions. In addition, Yahoo's Content Match contextual text advertising will replace Google AdSense advertising on iVillage article pages. Financial terms of the deal were not disclosed.
[adweek.com...]