incrediBILL - 8:38 pm on Aug 2, 2005 (gmt 0)

For an advertizer, ad blockers are highly beneficial. They eliminate those impressions (and associtated costs) that are least likely to result in any sales

How do you know people blocking ads are least likely to result in sales?

My mom didn't even realize she wasn't seeing ads as Norton Firewall just blocked them for her until I showed her otherwise. I'll bet quite a few less savvy people don't know their firewall is doing this either.

Heck, when I installed IE6 the first time I vaguely remember the security settings cranked up so high I didn't see banner ads on my own web site.

So we're supposed to just let our revenue streams shrink and diminish without a fight?

Educating consumers that content isn't free doesn't seem to be so harsh to me as people are used to seeing ads in newspapers, magazines, etc. but only on the net can they be blocked and let the CONSUMER, not the publisher, control the content of the page!

I'm thinking it's time to start educating the consumers and stop the blocking.