zCat - 8:36 pm on Aug 2, 2005 (gmt 0)

yeah but normal web surfers like mom and dad never get beyond their mail box or the yahoo news page

Sure they do. I'm not talking about your parents, or even mine. What`s more they`re likely to spend more time on the page (rather than skimming it like I or many people here do) and have their curiosity aroused by those short, framed, on-target text-messages.

(The trick with parents and the like - apart from keeping your own sites secret from them so they don't get silly ideas about clicking the ads to "help", I'm sure my mom thinks I run porn sites - is to keep their pesky Windows installations running and free of infestation for the greater good of ad-displaying website owners ;-).

Of course if your'e content's aimed at tech-savvy browsers then you have a different set of problems.

I'm still interested in some hard figures on adblockers in general - anyone? If the sky is falling I`d like to know too.