davewray - 4:15 am on Aug 15, 2005 (gmt 0) Dave.
Domfos...I gain most of my traffic from PPC for my most profitable site. PPC is only a good option if you can make it so that you can make a profit after PPC expenses. The higher the ROI, the better too. Multiply this success ten times and you can quit your day job. You know, the 'ol rinse and repeat advice. I got SO into keyword research and PPC with my latest project that my eyes were opened to how many possible variations of keywords there actually are!