driverd - 7:48 pm on Jul 19, 2005 (gmt 0)

"I don't understand why anyone would buy advertising on that site..."

We are an indie record label. Our number one referer, by far, is MySpace. The amount of traffic we get from them is insane. We have a "band profile" on MySpace, where we have a music player for our MP3s that have had thousands of plays. We have over 13,000 "friends" that we can market to via bulletins, groups, blogs, etc... These are people that have sought us out and requested that we add them. They want to hear from us.

Needless to say, we purchase advertising on the site. It's really, really cheap.