ska_demon - 4:31 pm on Jul 1, 2005 (gmt 0) Ska
A 0.4% conversion rate on a site like yours would certainly be considered average. Maybe you should look at putting some links to related material such as books, videos, tickets to live shows etc. Give your users something else to look at, something that will grab their attention and make them want to open their wallets. There is a lot more you can do than just contextual ads.