Richard_Overvold - 5:45 pm on May 16, 2005 (gmt 0)

Assuming you are right and no one clicks on your ad, you are now paying more per keyword then anyone else bidding on the same thing, because your CTR is lower.

The 900 different ads for 900 different keywords, was this in Google, or Overture? The description seemed a bit long for Adwords. Plus, ctr has nothing to do with ranking in Overture. As far as I know, or have seen. The one with the most money wins over there. So the CTR would have no bearing on cost.