markus007 - 4:04 pm on May 16, 2005 (gmt 0)

I didn't need negative keywords because I made a separate ad for each of my 900 keywords. If someone searched for "hosting a party", I doubt they would click on an ad for "Top 10 Website Hosting Companies Reviewed....."

Assuming you are right and no one clicks on your ad, you are now paying more per keyword then anyone else bidding on the same thing, because your CTR is lower.