limitup - 2:14 pm on May 15, 2005 (gmt 0)

If someone searched for "hosting a party", I doubt they would click on an ad for "Top 10 Website Hosting Companies Reviewed....."

You know what they say about assuming. I can tell you for a fact that if you are not using negative keywords you are throwing away a lot of money - enough that it could make the difference between a profitable campaign and one that isn't. It has been shown time and time again that people click on all sorts of ads just out of curiosity, etc.