Michael_Anthony - 6:23 pm on May 8, 2005 (gmt 0)

I make good money from mortgage leads in a very easy low maintenance way.

Sure, if you want to top the PPC's then it's pricey and you might lose money, but so would anyone adopting that policy. The trick is to find the low cost keywords that still convert.

Hint - "mortgage" is definitely NOT one!