tnet21 - 3:39 pm on Mar 5, 2012 (gmt 0)
I think about you are talking about conversion ratio. I am thinking more about how to make a website (what would be the factors etc) that is gonna have high ration in the future.
I just started reading about it now, but this is something like SEO (optimizing content with keywords for search egnine rankings). CRO - optimzing website in order to get more conversions, after people get to the site. So SEO + CRO (thinks like "Calls to action" -> Buy Now!, Subscribe! Etc)
I guess the question could be: What makes a site convert (for example adult blogs).