RhinoFish - 8:50 pm on Jan 7, 2012 (gmt 0)
Outsourced Program Manager [a hired outside Affiliate Manager (AM)]
google 'Affiliate OPM'.
they know the waters so much better than any individual merchant, so affs trust OPM managed programs more.
for merchants, your OPM knows way more affs than your in-house AM can ever hope to know.