---- Which Is Better: In House Affiliate Program Or Networks
Innovate - 2:59 pm on Jul 24, 2011 (gmt 0)
Thanks again. could you elaborate a little more on how it works (or how it should work)? What WOULD you expect from an ecommerce site like our own? Please do help me understand this better.
I don't promote sites with leaks. That is when merchants fill their own site with affiliate links. Why would I direct traffic to a place where I am not going to get paid. Then there's the merchants with the "call us" in big letters on every page and then next to the items for sale. I understand a phone number is needed on sites, but there's a right way and a wrong way to do it.
I don't like it when merchants do not have a datafeed available. It just makes it easier for me. Especially when that datafeed is available on certain affiliate tools (that I am not sure if I am allowed to mention). Everyone is not tech savvy so having the feed available on these tools is important.
I don't really do banners, but sometimes I do- so have some available in different sizes that are well designed. Don't just give me a banner with your company name on it. I am not giving you free branding- pay for an ad.
Be patient. Everyone is not a PPC affiliate so don't expect sales to just come pouring in. Especially if you haven't invested time in making sure you are providing affiliates with what they need.
Set up your program for auto approval and then you can go delete people who aren't acceptable. Usually when I am looking for new programs it's because I need it right then and there. If you take a week to approve me I have already forgotten about you and moved on to someone else.