bw100 - 3:12 pm on May 20, 2011 (gmt 0)
audience being delivered: M18-34, college-educated, from USA
Nice, desirable demographic. How much traffic do you deliver?
why are the websites a good place to advertise, in addition to the above
A challenge to your thinking: Without regard to traffic, how many websites are delivering the same demographic. What distinguishes your site from theirs? Your audience from theirs?
there are not a lot of ads on a page so I think visitors will remember an ad if they see it
Think about putting some "spin" on it: Limited ad placements per page / Exclusive product on page / Exclusive (only) ad on page. Create value.
Adspeak: "Drive traffic to their sales site"
advertising on the sites would help the advertiser with online sales
Adspeak: "drive traffic to store locator"
buying more of their products from local stores selling their products
Do you have any click-through rate data that could establish value?
(Yes, more tracking)!