gouri - 3:10 pm on May 20, 2011 (gmt 0)
Product is business to consumer.
I am looking for national advertisers. I am not looking for big bucks at the moment. I think your advice about raising the ad rates later is the way to approach this.
I can identify some of the companies in my niche but I would have to find out who their ad agency is. I know this is going to be hard but I think the suggestions that you made are some good ways to go about this.
I will ask the client and if they tell me who their agency is, that would be great or I will try to look at some advertising publications and on the internet and see which agency is handling an advertiser I would like to target.
I appreciate your advice.