gouri - 7:34 pm on May 19, 2011 (gmt 0)
another good tactic is to show examples of what their competitors are doing on your site. not very strategic but it works.
Do you mean when you call an advertiser directly, telling them what advertising competing products are doing on your site and also when calling an agency representing a brand, telling them what advertising a competing brand maybe represented by another agency is doing on your site?
keep in mind that these agency people are getting a ton of calls/e-mails per day. telling them about your website will most likely get ignored. differentiate with charts, pictures, or any type of visuals that makes your outreach a lot easier to glance over.
Would bullet points in an email highlighting some of the benefits of advertising on a website be good? Or are charts, pictures and visuals necessary? I was thinking maybe some good bullet points might help to interest them.
Also, do you think calling the agencies and speaking to a media buyer or planner and mentioning some of the strengths of your websites as a way to start and then following up with an email with bullet points would be a better approach than just sending an email with bullet points?
I appreciate your thoughts.