gouri - 1:02 am on May 17, 2011 (gmt 0)
@piatkow, Thanks for the response.
I have a few questions that I was hoping to ask you.
Are you contacting the advertisers directly to ask them about advertising in the print publication that you represent? Do you speak to the media planner or media buyer at the advertiser or someone else? Also, when you speak to the individual who purchases the advertising, if they don't know you, would describing the print publications or other medium that you represent be the best way to start? If you can only call the general number or customer service number of a company, any advice on a good way to start?
Have you dealt with ad agencies, perhaps for some advertisers who advertise a lot and have an agency handle their media buying? Would the way you approach them or what you say to them be different from if you were contacting an advertiser directly? Also, if you don't know exactly who to contact an agency, any suggestions on what might be some things to say to whoever answers the phone.
I am asking these questions because I am not known by the people at the advertisers and agencies that I will be contacting. I have to make an approach.
I appreciate your help.