codemonkey99 - 4:48 pm on Apr 21, 2011 (gmt 0)

"Put the shoe on the other foot, if you were spending $500 a month on ads and found that a good chunk of your ad budget was going to a site where the users had no interest in your products or offerings but only clicked to give the site owner your money what would you think of that?"

Well that isn't the case - I don't get paid per click, I get a percentage cut of anything they buy after they've clicked. If they don't buy anything, I don't get anything.

But - if they fully intended to use that site already - then yes, the click earns me some pocket change, with no benefit to the merchant (as they would have made the sale anyway).