michael_heraghty - 11:01 am on Apr 5, 2005 (gmt 0)

AOL was one of the early giants of the internet, and still has a huge -- but fast-dwindling -- brand.

That this revamped approach is needed is an understatement; the question is, will it go far enough to salvage the brand?

I suspect this could be a case of "a day late and a dollar short".

I think AOL should focus on its one remaining jewel -- its IM application -- to recreate itself; much as Apple focused on the iMac and then the iPod.

Otherwise this early giant could go the way of the dinosaur.