tedster - 10:13 am on Apr 5, 2005 (gmt 0)

AOL got into low-cost ISP services last year with the Netscape brand (not the browser, the ISP!) - they looked into their crystal ball deeply and saw that they wouldn't be able to hold onto everyone with their high priced services for too much longer.

Also, many feel that an AOL audience is, well, less than savvy shall we say? This factor limits who will buy ads on AOL, and I'm sure that bringing in a more general web audience will also mean bringing in a different kind of advertiser over time.

Should be fun to watch -- and for some, another viable place to advertise that you might not have considered before. Maybe AOL will soon be hiring an SEO or two, eh?