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---- AOL's big plan - open content to non-members, increase ad revenue


tedster - 6:26 am on Apr 5, 2005 (gmt 0)


Simply stated, it looks like AOL wants to grow ad revenues.

AOL has a plan, which executives at corporate headquarters here describe as one of the biggest strategic shifts in the company's history. It's to move many services once reserved for paying members -- including music, a search engine, video clips and shopping sites -- onto the open Web to attract more visitors and advertisers.

[seattletimes.nwsource.com...]

[edited by: tedster at 10:14 am (utc) on April 5, 2005]


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