Hugene - 9:55 pm on Jan 13, 2011 (gmt 0)
Indeed a very good business move. But what I don't understand in these specialty ad networks is, do all the participating sites opt-out of contextual networks like AdSense? Because if they still do run AdSense, then why would the advertiser go through the new (and probably more expensive) ad network? Or maybe it is all about the placement of where the ads are on the site, maybe the new network has the top spots?