engine - 6:12 pm on Dec 16, 2010 (gmt 0)
AOL Buys Web Ad Company Pictela [reuters.com]
AOL Inc bought Web advertising platform company Pictela expanding the types of online formats it offers to marketers.
Based in New York, Pictela distributes video, photos and copy into standard ad units for such clients as retailers, consumer packaged goods companies and automakers.
Terms of the deal, which AOL announced on Thursday, were not disclosed.