nomis5 - 9:43 pm on Nov 26, 2010 (gmt 0)
Here's what I have found during the last six weeks with implementing Vibrant on one of my sites. It's a cooking site which I suppose is semi-informational.
Taking the three points:
1) That users will hate it
I have implemented it and visitor views and returning visitors etc have remained constant. I see no evidence at all that visitors hate it.
2) How well it will work on an information site. I do not have a lot of product names, although there are some pages that refer to product types that should be lucrative
People visit my site for information - a recipe. No problems noticed because of that.
3) Whether it will add spurious links (e.g. take something that has a different meaning in context to refer to what they are advertising). I have a similar problem with adsense.
The links appear to be entirely relevant on the the site I am referring to. I am seriously considering on implementing Vibrtant on other sites.
Have no doubt, I very nearly rejected the idea of these ads on the site but I am very happy with the results. Not only the revenue but the unexpected lack of impact on the site's aesthetics.
Give it a go for three months, you have little to lose and potentially lots to gain. But it does take a month or so to settle down so go for the three months before coming to any conclusions.