netmeg - 6:54 pm on Aug 31, 2010 (gmt 0)
Well it's not a monopoly for one thing. There are other alternatives, but your business model apparently doesn't fit them. AdSense has had both positive and negative effects on the web in general in my opinion, but that's not really the question here.
There *is* a similar program for MSN, and I hope it will get a lot more advertisers when Bing starts providing ads to Yahoo. It's in closed beta now, and I'm in it but I bet I haven't made $10. There just aren't the good ads, at least not in any of my niches. And I don't know when they're going to open it up again to the world.
So you have to ask yourself, is this the best business model you can come up with? If you are relying on AdSense, then you are most definitely at risk. I assume you are using your own pubID and sharing the revenue - which means if you get banned for some reason, you AND your writers are all out of business at once.
I sure wouldn't want to rely on that.