C7Mike - 7:39 pm on Aug 18, 2010 (gmt 0)
My 2 cents:
"what would be the going rate"
Start off with a floor cpc price and adjust it upwards after a test period with one or two of the blue chip companies.
how do I charge for it"
Plan A: Get them to pay a minimum fee up front and then invoice them for the remainder after the fact.
Plan B: Get them to send you an amount that is subtracted from every time there is a click.
Plan C: Invoice them for the click charges after the billing time period is completed.