londrum - 10:23 am on Aug 2, 2010 (gmt 0)

traffic isnt always enough, though. you have to be able to convert that traffic into sales. there is no point an advertiser paying you money if no one ever buys anything.

imagine if your site was all about cars. and it reviewed all the latest cars coming out. car advertisers would look at that and think there's some potential there, because they know that everybody who looks at their ad will already be interested in cars.

but what are your users interested in? you've got an internet radio station. people come to listen to songs, and have it playing in the background, maybe minimised in their toolbar. as soon as they've started playing the music they probably don't even look at the ads. and even if they do, the chances of them being interested in what it's selling is pretty slim. that's what the advertiser will be thinking. that's probably why they've turned you down.