birdstuff - 3:39 pm on Mar 15, 2005 (gmt 0)

even if microsoft offers cheaper ads to advertisers, that won't matter much if advertisers don't find the traffic on msn (as a publisher, even after this recent msn blitz on tv, I don't see my referrals from msn increasing at all).

Actually it won't matter where the traffic comes from. If 100% of the traffic comes from Google but the visitors click on MSN contextual ads you get paid for the click (if the program works in a similar manner as AdSense).