bhartzer - 11:18 pm on Mar 14, 2005 (gmt 0)

According to a Bloomberg article [bloomberg.com], Microsoft will announce their PPC product on March 16th.

"The service will be similar to competing programs from Google Inc. and Yahoo! Inc. Microsoft will announce a pilot program March 16, said the people, who asked not to be identified. These paid searches auction off placement next to Web search results to companies with related products."