heisje - 10:29 pm on Jun 7, 2010 (gmt 0)

@netmeg - very straightforward, still, it hurts!
Sometimes, when I myself give such a straightforward reply, true but uncomfortable, some people in denial will insist on further explanation - upon which my response usually is "What part of the word ‘no’ do you not understand?"

@alika - many thanks for letting us know details of your personal experience. I fully agree eCPM is the true yardstick, and from your description seems safer to stick with AdSense for the time being. Question that comes to mind, however, is how do other equivalent ad networks survive in the marketplace while their effective eCPM is not close to that provided by AdSense? Surely, they would have been obliterated by now?

.