Alcoholico - 5:41 pm on Mar 31, 2010 (gmt 0)

Good for them, I wish them the best but personally I do not think that's going to work. This sort of "european initiatives" reminds me of Quaero, born death. Beating G (for giant) requires a single united and committed entity with ample technological and marketing expertise, and willing to invest money. This is valid in the United States, Europe and the world. Of course nobody needs G to be beaten, what we need is real options and competition, not the de-facto monopoly of G.