shri - 1:33 pm on Mar 14, 2010 (gmt 0)

Vamm - Would it not be nice if the adblockers, like the search engines followed a protocol like say robots.txt and gave control to the webmasters which allowed them to block valuable parts of the site when the blockers were active?

User-Agent: adblock
Disallow: /premium/

At which point the adblocker will gracefully allow the user the option to turn on ads if they wish to view that content. That is assuming the writers of the various blockers have some sense of fairness...

IanTurner - I probably spend as much time online visiting various sites every day and have yet to come across any "premium" sites which throw up sound / video or popup - cnn, nytimes, arstech, slashdot, anything that has adsense / premium network / directly sold inventory on it.

With an adblocker enabled all the time, people discriminate against all sites... and neither the webmaster or the surfer are going to get invited to the whitehouse for a beer.