blend27 - 6:29 pm on Mar 13, 2010 (gmt 0)

Speaking as an Internet user here: I block the Ads as well by default, well not just Ads but if the content is being loaded from another root URL other than the domain I visit. NOSCRIPT. NO Exceptions and have it setup this way for a long long time.

I also have the following in .HOSTS file on every machine on the network:

.....
127.0.0.1 ad.yieldmanager.com
127.0.0.1 ssl.google-analytics.com
127.0.0.1 pagead2.googlesyndication.com
127.0.0.1 doubleclick.net
127.0.0.1 ad.doubleclick.net
127.0.0.1 pubads.g.doubleclick.net
127.0.0.1 fls.doubleclick.net
127.0.0.1 static.2mdn.net
.....

And similar to that on the firewall level that connects all the machines to the web. I don't care if the site relies on Ad Display to survive. My Privacy is more important to me. Too many sites abused the system with displaying ads. Sorry. I'd like me a cookie once in a while, but not from the sites blocked in my HOSTS file. Too many add agencies abuse the system by accepting nonsense in to their systems as well.

Same here as JAB says, if I like the site and it deserves some dough I will donate the some $$$, Most sites don't. If the site has a pay wall and I like what I see before I hit the wall, I'll subscribe. Again, most sites don't, just a bunch of noise.