Demaestro - 3:42 pm on Mar 12, 2010 (gmt 0)
I do see that side of it too fatty, but you have a situation where someone has opted out of ads.
If a site owner were to block people who opted out of the ads I would understand that, but if those same people opt back into your ads just to get on the site now I feel like the advertiser is paying for them to visit your site even though they aren't mentally receiving them.
If I said to myself that I want to support Ars and I whitelist that site's ads, to me it is like clicking an ad to support the site the ad was on. Yes the site gets money but I cost someone else money when they have no hope for an ROI from me.
I do see both sides though.
I just don't know what is better.... to cost advertisers money with no hope on an ROI from ad dollars spent to have me visit sites, or to cost sites a CPV percentage which affects their income?