Rosalind - 8:15 pm on Mar 11, 2010 (gmt 0)
I renamed some of my content css classes today to match some of those on adblockers list, will be interesting to see if any traffic change.
I've been putting images in folders with names found on these adblocker lists for a few years now. No-one has ever contacted me to complain about not being able to view them, so I imagine adblocking is at pretty low levels still for most general audiences. This particular type of adblocking, at least.
I think it's a symptom of what's to come: if you want your ads seen you will have to disguise them as content to some extent. Stop using standard banner sizes or folder names. Stop using large 3rd-party networks. Put them in text, not Flash. Turn back to a simpler time when ads weren't the most annoying thing on the net, and a few large companies didn't track your browsing habits across most of the internet.
Feel free to dismiss the above paragraph as a utopian dream.