Some changes to ad blocking software might be worthwhile, tho don't know if the software writers would be up for this.
For me, a button enabling "this site's ads are annoying - I want to block them" could be good.
Yes, ads with sound annoying at times.
Worst for me are flashing ones announcing I'm the #*$!th visitor, and I've won something - hideous, distracting, and lying. I think little of sites allowing such things
- but indeed, such sites with appalling ads should not tar the rest of us; too bad a few sites might encourage people to simply block all ads.