IanTurner - 11:09 pm on Mar 10, 2010 (gmt 0)
I'm not against sites displaying ads, but when ads cost you time and money to dispense with then they achieve an annoyance level which has to be dealt with.
Pop-ups are a case in point - you have to spend time closing down the pop-up, now you can either block every site that you come across that uses pop-ups individually or you can block pop-ups en-masse. The latter option is the least cost solution therefore you choose it.
Personally I get most annoyed by ads that use sound, as I often listen to music or cricket commentaries via an internet stream while I am working - the last thing I want is these being rudely interrupted by a site I click through to via a SERP.
Okay most sites that show ads may be well behaved and non-intrusive, but they pay the price for those that are not.
Everyone uses the technology available to improve their own lives - those who show ads are improving their lives by earning revenue from the ads they show, those who block ads are improving their lives by removing annoyances. Are you implying that site owners have a greater right to use technology for their own personal gain than those visiting sites.