caribguy - 10:48 pm on Mar 10, 2010 (gmt 0)
It is them that need to follow their convicitons and not visit sites with advertising.
In theory, yes... But the reality is that these "fare dodgers" not only exist, but are also a large share of the general population that might visit your website.
As webmasters, we can complain all we want about this, but it's not going to change their behavior - or the mentality that everything on the web is (or should be) "free."
The fare requirement is implicit, more like watching a street artist on market square. And that's exactly why the revenue model must change. Either ask for a cover charge (like in a music venue), or just accept a share of freeloaders...
And if you can't earn your keep while doing that, close the shop. Sad, but true.