FattyB - 10:34 pm on Mar 10, 2010 (gmt 0)

It is not a contradition. Advertising is the revenue for most content sites, paywall is an alternative but it might not work given people are used to free information on the web. I guess we will see next year when a few big players are set to go behind them.

It is not just news sites and we are not talking about, any content based site not behind a paywall has to put up with these fare dodgers.

I should not need to block people using adblockers, if they had any decency they would not be using them. It is very selfish, if everyone did it then 'free' content would disappear. I say 'free' because the price is supposed to be viewing the ads.

Also you say innovative forms of revenue generation...but I never hear any suggestions and every ad company and content business on the web must be wracking their brains. Adsense is pretty unobtrusive but plenty of these adblocker fans team it with blocking javascript as well.

Some of these people just want to be able to view whatever they want for no cost, almost a dogma.

In terms of blocking them, I'd be happy to put up a message to them on all our sites. Losing them as traffic is not an issue as they don't generate any revenue. There is no money to put in the mouth. It is them that need to follow their convicitons and not visit sites with advertising.

I am online all day and view hudnreds of sites a week and manage to read articles and get by without having to block every ad in sight. I can understand people blocking pops, especially after the last crash when they appeared everywhere. But blocking ads on every site is just selfish and maybe even naive as to how the real world works. It also shows some ignorance of how the sites they are viewing really work.