caribguy - 9:07 pm on Mar 10, 2010 (gmt 0)
Me thinks this is a contradiction:
That is the revenue model.
behind pay walls, which is the only alternative
Maybe the model is wrong, maybe there are innovative ways to generate income that are less obtrusive. Maybe the prices for advertising should go up to account for freeloaders. Maybe there should be [shudder] less websites that provide the exact same regurgitated news?
I'm not making a judgement call here. All I'm pointing out is that if a substantial share of your intended audience does not react well to your monetizing efforts, the only viable choice is to change the revenue model...
Unless of course you see the audience as a means to an end - and not the other way 'round :)
Edit/add: if you think of visitors with adblockers as parasites, then show your true colors. Be blunt and direct about it - just ban... If enough sites are willing to do that, then maybe some will get the message. Or other sites the traffic, but that's the gamble you should be willing to take if you're sure that your content is that good. Put your money where your mouth is.