caribguy - 4:25 am on Mar 10, 2010 (gmt 0)

Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us

That's quite the bogus argument.

A better comparison would be hosting a BYOB party where some of the invitees don't comply. As a host, you know that you can expect some of your guest to exhibit that kind of behavior. A reason to allow them in might be because they bring life to the conversation.

If your business model is make or break because a percentage might not see your CPM ads you might as well close your doors.